LG 98" UT9050 4K UHD LED TV (2024)
- Display: 98" 4K HD Direct-lit LED with HDR10 Pro colour technology
- Picture smoothness: 120Hz native refresh rate, a8 AI Processor 4K optimises audio and picture
- Smart stuff: ThinQ AI, Chromecast Built-in, and Apple Airplay
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Description
Ultra Large Screen - Dive deeper into the largest LG TV
Experience the action in lifelike scale and detail on an ultra-large LG TV for a richer, more captivating view.
Alpha 8 AI 4K Processor - Amazing intelligence elevates your UHD experience
Alpha 8 AI 4K processor automatically optimises audio and picture on the larger UHD screen, for incredible scale that always looks crisp.
Acoustic tuning with AI - The optimal audio that adapts to your space
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tailored to the unique acoustics of your room.
Intelligence that shines under any light
Whether it's day or night, Brightness Control detects the light in your space and balances the image accordingly for crisp, clear images.
AI Super Upscaling for ultra-large displays
AI keeps things sharp across the big screen. AI Super Upscaling enhances content to perfectly fit the ultra-large screen and look amazingly sharp.
*The UT90's 98-inch display features AI Pro Image and AI Super Upscaling.
**AI Picture Pro will not work with any copyrighted content on OTT services.
***Image quality of upscaled content will vary depending on source resolution.
AI Pro Sound - Listen to sound as immersive as the screen
The sound that adapts to everything you watch - Adaptive Sound Control balances audio based on genre in real time for crystal-clear clarity.
Fill your space with realistic sound and display - Hear every breath and every beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage-quality audio.
Shocking sound that resonates - AI processor refinements give your sound a powerful, dynamic boost.
The sound that adapts to everything you watch - Adaptive Sound Control balances audio based on genre in real time for crystal-clear clarity.
*Must be activated via the sound mode menu.
**Sound may vary depending on listening environment.
HDR10 Pro - Illuminates fine details
Enter a world where every colour pops and brightness adjusts for stunning vistas, all enabled by brilliant HDR10 Pro.
*HDR10 Pro is a technology developed by LG Electronics based on the standardised image quality of the 'HDR10' standard.
Maximise the view with a thinner bezel
Get edge-to-edge immersion with a sleek bezel for a wider, more complete cinematic experience.
Acoustic tuning with AI - The optimal audio that adapts to your space
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tailored to the unique acoustics of your room.
webOS 24 - Personalise your big screen experience
Enjoy a TV designed just for you with personalisation features like My Profile, AI Picture Wizard, AI Concierge and Quick Card.
*Supported menus and apps may vary by country and may be different at time of launch.
**Keyword recommendations vary by app and time of day, and are only provided in countries that support NLP in their native language.
Magic Remote - The magic is in your hands
Break free from the limitations of outdated buttons. The LG Magic Remote unlocks all of your LG TV's smart features with a click, a swipe, or your voice.
*Magic Remote functions and features may vary by region and language.
FILMMAKER Mode - Enjoy movie scenes on an impressive scale.
Immerse yourself in authentic scenes on a larger scale. FILMMAKER mode reproduces movies just as the director intended.
*FILMMAKER Mode is a registered trademark of UHD Alliance, Inc.
Home Cinema Experience - Movie magic in the comfort of your home
A cinematic atmosphere at home. HDR10 Pro ensures every movie is presented in its full glory, with exceptionally accurate colours and contrasts for a more immersive cinematic experience.
*HDR10 Pro is a technology developed by LG Electronics based on the standardized image quality of the 'HDR10' standard.
Enhance your gaming experience with next-level features
Immersive HGiG technology ensures every gaming moment looks incredible, while eARC makes everything sound amazing.
*HGiG is a volunteer group of companies in the video game and TV display industries who come together to specify and make publicly available guidelines for improving consumer gaming experiences in HDR.
**HGiG compatibility may vary by country.
Key Features
α8 AI Processor 4K automatically optimises audio and picture quality for an exhilarating viewing experience
Convenient smart features, including ThinQ AI, Chromecast Built-in, and Apple Airplay
Home to popular streaming services, including Netflix, Apple TV+, Disney+, and LG Channels.
Cinema-worthy visuals and sound with FILMMAKER MODE™art features, including ThinQ AI, Chromecast Built-in, and Apple Airplay
Home to popular streaming services, including Netflix, Apple TV+, Disney+, and LG Channels.
Cinema-worthy visuals and sound with FILMMAKER MODE™
^Discounts apply to most recent previous ticketed/advertised price. Prices displayed are inclusive of discounts. As we negotiate on price, products are likely to have sold below ticketed/advertised price in stores prior to the discount offer.