Discover incredible brightness and black level detail
Detail comes to life with Direct Full Array backlighting. Multiple LED zones provide an exceptional range of brightness and black levels, so you see superb contrast and striking detail.

Unleash cinematic colour with Quantum Dot
Samsung's QLED TVs have a layer of Quantum Dots between the backlight and screen & filters. These quantum dots are powered by light (photoluminescence) meaning as brightness of a screen increases so does the output of colour by each dot. This helps ensure you have accurate and vivid colour depiction in a variety of lighting conditions.1

Clarity in motion
See fast moving scenes with minimal blur and judder with Samsung Motion Rate 200.

Hidden details brought to life
No more struggling to make out what’s happening on screen. Discover brilliance in colour and fantastic detail brought to life with Quantum HDR+.2

The Intelligence behind the brilliance
A TV processor is the key factor in determining all-around picture performance. The powerful processor supports the hardware - for precise mastering (AI Upscaling, sharp images, nuances in colour shades) and finishing touches to the picture, and fast overall experience.3

An incredible Dolby Atmos experience
Lose yourself in the breathtaking realism of cinematic sound, right in your own home. Your Samsung TV features Dolby Atmos support to deliver larger-than-life audio experiences.4

Built-in Voice Assistant - Bixby & Alexa
Control your TV using your favourite voice assistant. Ask it to change the volume, find that new series or check on your connected devices in your smart home.5 The possibilities are endless.

Key Features

98" 4K Ultra HD Resolution Direct Full Array QLED TV unleashing cinematic colour with Quantum Dot

200 Motion Rate and supports 4K 120fps via HDMI 2.1

Smart TV powered by Tizen with built in Bixby and Alexa voice assistant

Upgrade your content with AI Upscaling

Adaptive Picture cleverly optimises your picture settings in real time to suit the level of light in your room

An incredible Dolby Atmos experience

Q-Symphony activates and plays sound from both your TV and compatible Samsung Q-Series soundbar

Object Tracking Sound Lite (OTS Lite)

Ambient Mode + allows you to turn the blank screen into a beautiful display

FreeSync Premium Pro

SolarCell One Remote powered by light energy

Works with Google Assistant, Amazon Alexa and Apple AirPlay 2

1 Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party.
2 The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
3 Viewing experience may vary according to the type of content, format and source. Upscaling may not apply to PC connection and Game Mode.
4 Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.
5 Content services are subject to change without notice. Not all languages, accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa and their relevant apps. Internet connection and SmartThings app required. Data usage and subscription fees may apply. Limited commands may be supported.