Unparalleled brightness, incomparably beautiful colours
Step into a new realm of realism. Unlike other TVs, Sony's expanded colour volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.

As bright as nature, dazzling and vibrant worlds
Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, this supremely bright TV can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.

Definitive contrast. Professional monitor core technology.
Experience a new era in contrast. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs precisely for truly authentic contrast.1

Crystal clear pictures. Refined and real.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.2

Even fast-moving action stays smooth, bright and clear
Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.

Unmatched realism with XR Processor™
Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Beautiful colours. Any angle. Any environment.
Every where’s the best seat. With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the centre.

Sony's most cinematic sound. World’s first TV with Beam Tweeter.
Immerse yourself in expansive cinema-like sound. With the world’s first upward-facing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema.3

Theatre-like surround, pictures and sound in harmony
Feel like you're in the cinema. Acoustic Multi-Audio+™ with Beam Tweeter at the top and Frame Tweeter at the sides delivers cinematic surround sound. Every sound comes from exactly the right place.

Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.4,5

Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.6

Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.7,8,9

Key Features

75" 4K Ultra HD Mini-LED producing impressive brightness & contrast

200 motion rate and variable refresh rate via HDMI

Experience the way movies were intended with Dolby Vision, Atmos and IMAX Enhanced

XR Processor enhances and details for a lifelike picture quality

X-Anti Reflection reduces glare from anywhere in the room

Game Menu puts all your gaming picture settings and assist features in one place

Smooth gaming experience with 4k/120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) via HDMI 2.1

Acoustic Multi Audio+ lets you Hear rich, cinematic surround sound with beam tweeters

Hands free entertainment with Google assistant and smart TV powered but Google TV

Easily stream from your phone with Apple AirPlay and Chromecast built-in

4-Way Multi-Position Stand cleverly adapts to your design needs

1 The backlight control of Master Monitor BVM-XH3110, used for final image quality checks at Studios, and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology.
2 Upscaled, simulated and enhanced 4K images will vary based on source content.
3 Sony’s research in March 2024.
4 ©2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.
5 “PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
6 This function works when Auto Picture Mode is ON.
7 Game supporting 4K/120fps required.
8 The latest system software update on PS5 consoles is required for VRR to be available.
9 Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you’re playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.